Travis Kelce and Taylor Swift (Photo by Patrick Smith/Getty Images)
Football fans are destroying the NFL on social media for heavily featuring Taylor Swift in their official 2024 season hype video.
On Monday, the NFL X/Twitter account shared its hype video for the 2024 season that’s now only two days away. Taylor Swift, who’s in a highly-publicized relationship with Kansas City Chiefs tight end Travis Kelce, shows up five times in the 30-second video:
FOOTBALL IS BACK THIS WEEK 🏈 🚨 pic.twitter.com/YVR8kbZnfm
— NFL (@NFL) September 2, 2024
As noted by the ML Football X account, top NFL superstars Joe Burrow, CJ Stroud, Brock Purdy, Matthew Stafford, Jordan Love, Justin Jefferson, Myles Garrett and TJ Watt weren’t featured once in the hype video.
🚨TRENDING: IN THE 2024 #NFL OFFICIAL HYPE VIDEO… TAYLOR SWIFT WAS SHOWN 5 TIMES
• JOE BURROW: ZERO TIMES
• FAKE FAN: 1
• CJ STROUD: ZERO
• BROCK PURDY: ZERO
• MATTHEW STAFFORD: ZERO
• JORDAN LOVE: ZERO
JUSTIN JEFFERSON: ZERO
MYLES GARRETT: ZERO
TJ WATT: ZEROWILD 😳 https://t.co/fCH1Fi9D7b pic.twitter.com/d830GH6XCW
— MLFootball (@_MLFootball) September 3, 2024
STOP SHOWING TAYLOR SWIFT WE DONT CARE
— Jake 🇺🇸 (@LandOfTatum) September 3, 2024
Is this the @taylorswift13 league?
Only showed MVP 🐐 @Lj_era8 once but TS 5 times…
— ribbit.pepe (@Rare_apepe) September 3, 2024
Half the video is Taylor 🤣
— KS (@Shamrock2232) September 3, 2024
Genuine question, why is Taylor Swift shown more times in this video than anyone in your actual league?
— Parlay University (@UofParlay) September 3, 2024
can’t wait for another swift season
— PrizePicks (@PrizePicks) September 3, 2024
Call me crazy, but I think football needs LESS Taylor swift in 2024
— Mr Unlimmmited (@chris_ferland) September 3, 2024
This ain’t it
— 🦉cvotrades🦉 (@cvotrades) September 3, 2024
This ain’t it
— 🦉cvotrades🦉 (@cvotrades) September 3, 2024
she is amazing, but she was never here until she started dating a Super Bowl winning player. Other partners don’t get gassed the same way.
getting kinda annoying and overdone.
— Barkley Super Bowl LIX MVP (0-0) (@BarkleysBurner_) September 3, 2024
Swift and Kelce have been in a relationship for roughly a year. The legendary singer essentially confirmed their romance when she attended the Chiefs’ Week 3, 2023 home game against the Chicago Bears at Arrowhead Stadium.
Taylor Swift attended 13 Chiefs games during the 2023 season, including all four of their playoff games. The day before Super Bowl 58 in Las Vegas, she performed a concert in Tokyo and then rushed home to support Kansas City in the big game.
Kansas City defeated the San Francisco 49ers in overtime of Super Bowl 58 to complete the repeat, becoming the first team to achieve that feat since the 2003 and ’04 New England Patriots. The Chiefs will kick off their 2024 season on Thursday night against the Baltimore Ravens at Arrowhead Stadium.
NFL Cleverly Continues To Market Taylor Swift
Love or hate the NFL’s marketing of Taylor Swift all you want. The bottom line is that the world-famous singer has brought plenty more attention and following to the NFL since going public with her and Kelce’s relationship.
Chiefs games saw a giant increase in ratings after fans learned of the Swift-Kelce relationship. Ratings and money run everything in the NFL, and Swift has become a significant marketing resource for them.
