Nike is once again under fire for the design of uniforms, but this time from Olympic athletes ahead of the 2024 Summer Games.
Current and former athletes have harshly criticized the USA women’s Olympic track and field team’s Nike-designed uniforms, claiming that the clothes have sexist undertones and an unnecessary skimpy design that has angered women everywhere, even on competing Olympic teams.
The women’s one-piece speed suit has been slammed for being too “revealing,” and one look at it and you see why so many people are upset with the design.
The men’s design was shorts that hit the mannequin’s mid-thigh. The women’s design, however, seemingly lacks material in the crouch area, and some women may find themselves very uncomfortable and exposed to certain camera angles.
BREAKING: Here’s your first look at the new @Nike kits that will be worn by the U.S. track and field team at the 2024 Olympics in Paris. pic.twitter.com/XPWOnBrwsv
— CITIUS MAG (@CitiusMag) April 11, 2024
BREAKING: Here’s your first look at the new @Nike kits that will be worn by the U.S. track and field team at the 2024 Olympics in Paris. pic.twitter.com/XPWOnBrwsv
— CITIUS MAG (@CitiusMag) April 11, 2024
Here’s ‘21 Olympian Anna Cockrell in the new Team USA Olympic team uniform by Nike. https://t.co/83xlsLbIGw pic.twitter.com/4WmyIkkKIh
— CITIUS MAG (@CitiusMag) April 11, 2024
“This is clearly a joke,” Femita Ayanbeku, a two-time Paralympian, wrote in a comment under an Instagram post about the uniforms. “I’m someone’s mom, I can’t be exposing myself in such ways. Where are the shorts?!”
Here is how some fans reacted to the threads from Nike, as many pointed out the design could be overexposing the private parts of female athletes while at the Olympics:
Even the mannequin’s non-vagina is eating that front thong.
Did a porn addict design this?
— Billy Bragg (@Serena_Partrick) April 12, 2024
Why should a woman have to shave her bikini line or alternatively be subject to male scorn in order to compete in the Olympics, @Nike?
Isn’t it enough gymnasts and swimmers already have to?
— CJ (@cj_1234_cj) April 12, 2024
Just show her whole vagina at this point. Whose labias are fitting in this?? AND staying?? While running/jumping? They’re gonna need a wax or shave midday. Is this a joke? If you need to tape/spray your uniform to your flesh, it’s too revealing. Have @Nike employees tried it on? https://t.co/LltycJW3EP
— Danii deiViito 🍉🇯🇲 (@Dani_Knope) April 11, 2024
Poor women, you need a bikini wax just to play sport now.
— felicia rembrandt 🇨🇦 (@ripsintolabels) April 12, 2024
This is a joke, right? Running in that outfit will gather the material in the centre exposing everything.
Why can’t the women wear the same thing as the men?
— MaureenWRC💚🤍💜 (@MaureenWRC) April 12, 2024
I’d love for Nike to explain why male and female athletes can’t wear the same kit but adjusted for size.
Why do the female runners cheeks and genitals need to be half out? https://t.co/9K8QaGT1X1
— Shay 🌈🌸✨ (@ShayWoulahan) April 12, 2024
Really? I would not even shave my private parts. You want me to wear this thing? Here’s my braided pupic hear flattering in the wind. Now, all of us feel uncomfortable 🖕 https://t.co/ZXXF1mqnTB pic.twitter.com/N2KWkiCWqB
— Winnertrash (@imo_gomo) April 12, 2024
why do men get the grace of a cover up while women have to have everything on display? https://t.co/Fa81WjvjyQ pic.twitter.com/iqrSA3MDeo
— Devon 🫧 (@julietsnemo) April 12, 2024
Nike Was Already In Hot Water For MLB Uniforms Amid Backlash With Olympics Threads
The rollout of Nike’s and Fanatics’ new MLB uniforms has been downright terrible as pants have been shown to be see-through, and player names on jerseys are so much smaller that it gives the jerseys a cheap look.
Players spent the exhibition season criticizing how the nameplates looked and how the pants fit, and so far, nothing has changed.
That does not bode well for the Olympics as women and fans are also in an uproar over the design that will overly expose the ladies’ private parts while the men get to be comfortable.
