Nike is taking heat online after introducing a Buffalo Bills T-shirt bearing an ill-advised graphic.
The sportswear giants were recently scrutinized for the new logo for Caitlin Clark’s upcoming signature sneaker.
Now, they’re being talked about again, with a photo of one of the shirts on their website surfacing on Twitter/X because of what’s on the front.
The Buffalo Bills apparel features the phrase B-LO with snow on the top. But the term is thought to have a very different connotation from what was intended.
“Ahh yes, nothing like the word blo on a shirt covered in blow. Good job Nike,” a user wrote in the caption of a post showing the T-shirt.
Check it out below:
New Buffalo Bills Apparel From Nike Draws All Sorts Of Comments
As you might imagine, folks in the comments had plenty to say about the new Nike gear.
“Everything’s gone downhill since the Champion Outlet in Jamestown, NY shut down,” someone wrote.
“Gonna do generational numbers at frat houses across America,” another user claimed.
“This’ll go double platinum on Elmwood ave the day before a game though,” said a third.
“This is one of those times we keep our mouths shut and keep our wallets open 😆,” a fan joked.
As you can see, not everyone hates it, with folks suggesting it could be a massive seller going into the upcoming 2025 NFL season.
