Bad Bunny still excelled despite the hate.
Bad Bunny’s Apple Music Super Bowl halftime show was everything, despite the backlash that followed its announcement. His show fell short of the record for most-watched Super Bowl halftime show, but he still made history.
Kendrick Lamar made history when his halftime show averaged 133.5 million viewers. Bad Bunny’s halftime show on NBC averaged 128.2 million viewers, according to Nielsen’s Big Data + Panel rating system. His numbers made it the fourth-most-watched halftime show in Super Bowl history. His performance is behind Kendrick Lamar (133.5 million – 2025), Michael Jackson (133.4 million – 1993), and Usher (129.3 million – 2024).
Bad Bunny’s Halftime Breaks Several Social Media Records
Super Bowl LX featured Bad Bunny as the first solo Latino halftime headliner. This year’s show broke other records that are just as notable.
Telemundo’s telecast of Super Bowl LX peaked with an average of 4.8 million viewers.
“Telemundo averaged 3.3 million viewers, marking the most-watched Super Bowl in U.S. Spanish-language history,” Alex Sherman of CNBC said. “Telemundo’s audience peaked during the halftime show, with an average of 4.8 million viewers – the most-watched Super Bowl halftime in Spanish-language history.
He also broke the record for the most-watched Super Bowl halftime show on YouTube in 24 hours. On top of that, Bunny’s show generated over 4 billion social views in the first 24 hours. The NFL’s top three most-viewed social posts of all time now come from his halftime show.
They are:
- “Only Thing More Powerful Than Hate Is Love”: 179 million views on Instagram – the most viewed clip on NFL social ever.
- Bad Bunny listing the countries of the Americas: 168 million views on Instagram
- The same clip on TikTok: 100 million views.
While Bad Bunny may not have broken Kendrick Lamar’s record, he did excel in other areas. His overall showing was a massive success.
