The Jacksonville Jaguars are renaming their stadium from EverBank Stadium to “TrEverBank” Stadium to fulfill one of quarterback Trevor Lawrence’s endorsement deals.
The temporary change will be made for the Jaguars’ game against the Cleveland Browns Sunday. It is a condition in Lawrence’s new sponsorship deal with the Jacksonville-based financial services company EverBank, which began last month.
EverBank has held naming rights for the Jaguar’s home venue since it purchased the rights in 2010 for EverBank Field. The venue was renamed EverBank Stadium, and Lawrence has appeared in ads on multiple platforms, including social media and television.
Lawrence then became directly involved with the company this year when he started to appear in ads, including one in which he is supervising the installation of the new TrEverBank logo.
The company announced the temporary rebrand Thursday.