The Kelce brothers are reportedly taking their love for cereal to all-new heights.
Jason and Travis Kelce are gearing up for a big project with one of their favorite cereal companies, General Mills.
The two addressed what appears to be a small-screen feature in the latest episode of their New Heights podcast, which aired on Wednesday, June 5, and confirmed to listeners that the leaked images of them sporting Lucky Charms-branded gear that recently went viral on social media are legit and not photos created by an advanced artificial intelligence.
“We both got out of the house this last week, we were in LA, working on something special with our friends from General Mills,” the former Philadelphia Eagles center teased in a section of the podcast titled “Cereal Shoot.”
“We didn’t plan to release this,” Jason explained, “but some pictures got leaked.”
“We can’t tell you exactly what’s happening, but,” the retired NFL player, 36, added, “here are the pictures.”
A few BTS shots of Travis and Jason filming something for Lucky Charms! @tkelce @JasonKelce pic.twitter.com/mG2B7WCpc7
— Travis Kelce Fan Page (@traviskelce_fan) June 5, 2024
“Yeah, we’ve got a bunch of cereal in our hand, so expect some really fun stuff,” Travis interjected, to which Jason later joked that he hasn’t “eaten that much cereal in such a long time. It was unbelievable.”
The two made sure to clarify that they “loved every f—ing bite” as they continued gushing over the top-secret opportunity.
“This is like full circle for us,” Travis, 34, shared before reminiscing on watching General Mills cereal commercials growing up.
“So this is pretty cool,” the Kansas City Chiefs tight end added, later noting that Jason “killed it.”
The Kelce brothers seem just as excited to see the final product as fans, but so far, General Mills and the couple of Super Bowl champs remain tight-lipped on all the final details.
