The current Trump administration seems to catch fray with social media users more often than the last term.
The recent criticism comes as Melania Trump and the White House decided to sell corporate sponsorships for the annual Easter Egg Roll event.
According to reports, the administration is actively soliciting sponsorships with prices ranging from $75,000 to $200,000. In return, sponsors gain considerable branding visibility and benefits. It includes opportunities to feature their logos and engage directly with event attendees.
A pitch document recently revealed by CNN and the New York Times details that companies or individuals can contribute as much as $200,000 to align their brand with this historic event. It promises them “valuable brand visibility and national recognition.”
The sponsorship packages have different tiers at – $200,000, $100,000, and $75,000. The benefits include engagement opportunities with the White House Press Corps on the South Lawn and prominent display of logos on event signage.
Traditionally, tickets for the Easter Egg Roll are distributed for free through a lottery. However, sponsors will receive up to 100 general admission tickets as well as 50 VIP tickets for a brunch hosted by First Lady Melania Trump.
Social Media Blasts Trump Administration For Easter Egg Roll
This initiative is notable given the Easter Egg Roll’s long-standing tradition since its inception in 1878 and its previous efforts to remain apolitical. The revelation about sponsorship comes shortly after another event where Trump promoted Elon Musk’s Tesla.
However, social media users are ripping it off for involving corporates in the Easter Egg Roll.
“The Easter Bunny with a defense contractor logo on its chest is gonna be incredible,” a fan commented.
“Who profits from this? Is it paying down the debt? MAGAts- explain,” another fan wrote.
“BREAKING NEWS: Trump Administration is full of grifters,” another comment read.
“Ethics are dead in the White House. Trump was pumping his sh*t coin today, nothing really matters anymore,” wrote another one.
“So taxpayers didn’t have to foot the bill? Sounds like a win to me,” a user commented.
Additionally, Donald Sherman from Citizens for Responsibility and Ethics in Washington, also expressed concerns over soliciting sponsorships. He pointed to the unprecedented nature of using the authority of the White House.
