NFL fans will have another way to purchase Sunday Ticket outside of YouTube TV. However, the price won’t make it a reasonable option for many consumers.
According to Puck’s John Ourand, YouTube will place Sunday Ticket on the Apple App Store to watch on an iPad or iPhone. It’ll cost $679.99 a year, or $739.99 if bundled with NFL RedZone.
Fans scoffed at what many considered to be an outrageous going rate.
“I bailed on Sunday Ticket this year. There’s just no way it’s worth the price to watch my favorite team’s full game every week,” Ryan Svenson said. “I’m doing NFL + this year instead and will be content with RedZone on Sundays and a replay of the game during the week.”
“That Sunday Ticket price is disgraceful to all consumers,” Ron Carthen of 7News DC said.
“WNBA league pass, $35 a year,” a fan noted. “Choose wisely.”
“The ‘contempt for the audience’ pricing tier,” a fan joked.
LOS ANGELES, CA – JULY 17: A general view of atmosphere at DIRECTV CELEBRATES 25th Season of NFL SUNDAY TICKET at Nomad Hotel Los Angeles on July 17, 2018 in Los Angeles, California. (Photo by Stefanie Keenan/Getty Images for NFL SUNDAY TICKET on DIRECTV)
Getty Images.
The reported Apple Store price is a significant uptick from YouTube TV’s $479 yearly cost, which is hardly a pittance. Until Aug. 29, new customers could purchase a bundle with a YouTube TV subscription for $146.49 per month from September through December.
The Apple Store cost amounts to $37.77 per each NFL Sunday throughout the 18-week season.
That’s a difficult investment even for a diehard NFL fan, especially since more primetime games are now exclusively on streaming services such as Prime Video that require other subscriptions.
